PRIVACY POLICY AND COOKIE INFORMATION TEXT

Seir Örme Spor Malzemeleri Ticaret A.Ş. ("Company") operates the Website at "Serianno.com.tr/" ("Website") and the "Serianno" mobile application ("Mobile App"). To provide better service to individuals who become members of the Website and Mobile App ("Users"), certain personal information (such as name, age, email address, etc.) is requested. The data collected via the Website and Mobile App is used within the Website and Mobile App for campaigns or special promotional activities for the User's account if explicit consent is provided. In addition to personal information, statistical data on transactions made on the Website or Mobile App is analyzed and stored.

The Company does not share the information provided by Users with third parties without the Users' permission, nor does it use or sell this information for any commercial purposes outside its activities.

Google Analytics Remarketing & Demographics, and Interest Reporting features are used for individuals who consent to use cookies within the Website content. Using the advertisement settings, the scope of Google Analytics for Display Advertising can be opted out of, and Google Display Network advertisements can be customized. Information provided by Google Analytics is used to customize the Website and, if applicable, advertisements on the Website according to Users' interests. This information can be shared with advertisers and Users' data during target audience studies. This information does not include personal information (such as name, surname, T.C. Identification Number, gender, age, etc.). It is used as a group to conduct studies on User tendencies and compile a target audience. Consent is also requested for these transactions.

Google and other third-party providers will display Website and Mobile App advertisements on publisher sites across the internet. To collect information, optimize, and publish ads based on Users' past visits to the Website and Mobile App, the Website and third-party providers, including Google, use first-party and third-party cookies together for individuals who consent to the use of cookies.

User credit card information requested on the payment page is not stored on the servers of the Website, Mobile App, or third-party service providers to ensure the highest level of security for Users shopping on the Website and Mobile App. In this way, all payment transactions are carried out between the relevant bank and the device used by the User through the Website and Mobile App interface.

COOKIE INFORMATION TEXT

This information text ("Cookie Information Text") has been prepared by Seir Örme Spor Malzemeleri Ticaret A.Ş. ("Company") as a data controller under the Personal Data Protection Law No. 6698 ("Law"). This text aims to inform you about the purposes for which cookies are used on our Website and Mobile Application and to explain the processing, transfer, and management of your data obtained automatically through these cookies.

Seir Örme ensures the collection, storage, and sharing of personal data legally to provide better service to its users and takes the highest level of security measures to protect privacy.

This Cookie Policy does not cover information collected by applications, third-party websites, and platforms outside the Company's control; information collected by third-party sites via links on the Application; or information collected by third-party sites for which we sponsor or participate in titles, campaigns, and other advertisements or promotions. The Company is not responsible for the processes related to the personal data collected, stored, and used by third parties through their websites.

Seir Örme may update and change the provisions of this Cookie Information Text at any time by publishing it on its Website or Mobile Application.

COOKIES

Seir Örme Spor Malzemeleri Ticaret A.Ş. ("Seir Örme") uses cookies, pixel tags ("pixels"), and local storage technologies to facilitate the use of its Website and personalize the user experience. This page aims to help you understand why these technologies are used and how to control or delete them.

Cookies can be classified according to (i) their parties, (ii) their duration of use, and (iii) their purposes of use. Detailed explanations about the cookies used are provided below.

Mandatory cookies are used because they are essential for the functioning of our Website. The legal basis for data processing in this context is the necessity for establishing, using, or protecting a right and the necessity of data processing for the Company's legitimate interests, provided that it does not harm fundamental rights and freedoms. The data processing basis for cookies other than mandatory cookies is your explicit consent.

What Are Cookies?

Almost all companies that offer products or services through websites use cookies on their websites. We also use cookies to provide a better, faster, and safer shopping experience and to develop our products and services according to your demands and needs. A cookie is a small text file stored on your device (e.g., computer or mobile phone) by a website you visit. Cookies can be stored on your browser when you first visit a website; when you revisit the same site with the same device, your browser checks if a cookie is registered on your device on behalf of that site. If there is a record, it sends the data in the record to the Website you are visiting. This allows the Website to recognize that you have visited it before and tailor the content to be delivered to you accordingly. The information obtained with cookies used with permission does not include personal information (such as name, surname, T.C. Identification Number, gender, age, etc.).

Why Are Cookies Used, and What Is Our Processing Purpose?

Some cookies ensure that the Website remembers your preferences used in previous visits, making subsequent visits more user-friendly and personalized.

Cookies can be processed under the provisions of Article 5 of the KVKK (Personal Data Protection Law) and the detailed provisions given above to operate our Website, measure the number of customers, visitors, and members, conduct statistical studies related to product and service production, perform necessary work to benefit you from the products and services offered by the Company, customize the products and services provided by the Company according to your likes, usage habits, and needs, and provide you with personalized advertisements, campaigns, and other benefits through the Company's and companies/brands that we manage customer satisfaction programs.

Controlling and Deleting Cookies

Through our Website's cookie preferences management tool, you can control andWebsite'soke your permissions for all cookies. Necessary cookies are used for the site to function and produce non-personal data. It would help if you used our cookie management tool to explain other cookie types and manage permissions for these cookies. We request your explicit consent for cookies other than necessary cookies.

You can manage your cookie preferences through our Website's preferences management tool. After adjusting your preferences, you can delete previously assigned cookies using the guidance we provide below. You may also change your cookie preferences or block or delete cookies by changing the settings of your internet browser. It is also possible to delete previously saved cookies from your browser. The processes for controlling or deleting cookies may vary depending on your browser.

Links for Managing Cookies on Different Browsers:

Category 1: Mandatory Cookies

These cookies are essential for browsing the Website, browsing secure areas, and providing permissions. These are necessary for the cart or payment page and cannot be supplied with cookies.

  • COOKIE: RequestVerificationToken
    • DESCRIPTION: Used to prevent fraud in user actions.
  • COOKIE: __cfduid
    • DESCRIPTION: Manages secure network traffic.
  • COOKIE: ASP.NET_SessionId
    • DESCRIPTION: Preserves the visitor's session state across page requests. Stored during the session.
  • COOKIE: AWSALB
    • DESCRIPTION: Records which server cluster serves the visitor.

Category 2: Performance Cookies

These cookies collect information about how visitors use the Website. They help us understand which pages are visited most often and whether visitors receive error messages from web pages. These cookies do not contain information identifying a visitor; they collect information anonymously.

  • COOKIE: _ga
    • DESCRIPTION: Associated with Google Universal Analytics. It assigns a randomly generated number as a client identifier to distinguish unique users. It calculates visitor, session, and campaign data for site analysis reports. It was stored for two years.
  • COOKIE: _gat
    • DESCRIPTION: This is associated with Google Universal Analytics, which limits data collection on high-traffic sites. It was stored for 1 minute.
  • COOKIE: _gid
    • DESCRIPTION: These were used to generate statistical data on how visitors use the Website or user analytics for 24 hours and stored for one day.
  • COOKIE: Google Tag Manager
    • DESCRIPTION: Contains technologies required for essential measurement and functions and stored for two to 14 months.
  • COOKIE: Google Analytics
    • DESCRIPTION: Contains technologies required for essential analytics functions and stored for two to 14 months.
  • COOKIE: Facebook Connect
    • DESCRIPTION: Contains technologies required for essential analytics functions and stored for two to 14 months.
  • COOKIE: G.A. Audiences
    • DESCRIPTION: Contains technologies required for essential analytics functions and stored for two to 14 months.

CATEGORY 3: TARGETING / ADVERTISING COOKIES

These cookies measure the effectiveness of advertising campaigns and the number of advertisements tailored to your interests. They are typically placed by advertising networks with the website operator's permission. These cookies remember the websites you visit and share this information with other organizations, such as advertisers. Often, targeting or advertising cookies are linked to site functionality provided by the other organization. These cookies are not first-party cookies operated by Seir Örme, and targeting is based on the User's previous permissions.

  • Date: Facebook provides this cookie for behavioral advertising through Like button analytics. Data is deleted after ten days.
  • Fr: Another cookie provided by Facebook enables behavioral advertising by tracking the browser via I.D. name.
  • APISID: Used by Google for targeting based on the sites users visit.
  • SSID: Google provides this cookie to target advertising based on visits to ad spaces.
  • Lu: A cookie provided by Facebook as a site login helper.
  • PREF: Facilitates personalized advertising based on Google searches.
  • SID: A Google cookie that monitors member logins during site access.
  • Id: Enables real-time advertising efforts via Doubleclick.
  • HSID: Used by Google to determine the real-time site visit of the User's account.
  • personaclick_device_id: Unique device I.D. in the PersonaClick database. It was stored for ten years.
  • personaclick_session_code: Unique user session I.D. in PersonaClick database. It is stored for the duration of the session.
  • personaclick_session_last_act: The timestamp of the last check of the unique user session I.D. It was stored for 2 hours.

DATA SHARING AND RETENTION PERIOD

To achieve the purposes specified in this Clarification text, your data may be transferred to the Company's partners, public institutions, and organizations, as well as to service providers within the country and abroad (if you have given your consent) to store personal data. Your data may be processed by these organizations as well.

Cookies are stored for different periods, as shown in the relevant categories above:

RIGHTS OF PERSONAL DATA OWNERS UNDER ARTICLE 11 OF THE LAW NO. 6698

As data subjects, based on your rights under the Law, you can submit your requests regarding your data to our postal address or by sending an email to [email protected] using the email address you have previously notified to our Company, which is registered in our system. Seir Örme will process the request as soon as possible and within no later than thirty days, free of charge, depending on the nature of the request.

In this context, personal data owners have the right to:

  • Learn whether their data is processed,
  • Request information if their data has been processed,
  • Learn the purpose of processing their data and whether they are used appropriately,
  • Know the third parties in the country or abroad to whom personal data has been transferred,
  • Request the correction of incomplete or incorrect personal data and request the notification of the transaction to the third parties to whom the personal data has been transferred,
  • Request the deletion or destruction of personal data by the conditions stipulated in Article 7 of the Law and request the notification of the transaction to the third parties to whom the personal data has been transferred,
  • Object to any result that is against them arising from the analysis of the processed data exclusively through automated systems,
  • Demand compensation for the damages in case of loss due to the unlawful processing of personal data.

Seir Örme SPOR MALZEMELERİ TİCARET A.Ş.

Yeni̇doğan Mahallesi, Ferhatpaşa Cd. Dalkıran Trikocular İş Merkez No:14 D:205, 34030 Bayrampaşa/İstanbul

Mersis - —--

www.Serianno.com.tr

 

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