Who Are We?
Our company was meticulously founded by a team strongly committed to sustainability values. Our main goal is to create a positive impact while minimizing our environmental and social footprint and advancing in harmony with economic sustainability.
Rooted in our past, our core principles as the Serianno brand aim to create thoughtful and enduring designs that shape a sustainable fashion world across seasons. The fashion industry often consumes natural resources, increases waste, and may contribute to unfair labor practices. At Serianno, we are aware of these issues and are determined to address these challenges. With a slow fashion approach, we strive to minimize our environmental footprint by using long-lasting designs and innovative sustainable materials.
We understand that this transformation takes time and won’t happen overnight. However, our continuous commitment to implementing practical changes and contributing positively to the world around us will help us drive social and environmental change through our work.
Our efforts will strengthen our commitment to a sustainable future and reflect our brand’s determination to fulfill its social responsibilities. This long-term commitment will help us take our responsibility toward our customers, employees, and the environment one step further.
Our Vision
At Serianno, we are taking determined steps toward a sustainable world. Our goal is to develop creative and innovative solutions that add value to society while minimizing our environmental impact.
Our products, shaped by fair business practices and sustainable materials, represent our commitment to leaving a greener and more ethical world for future generations. We invite you to join us on this journey of sustainability in the fashion world.
Our Environmental Principles
At Serianno, we focus on goals such as increasing energy efficiency, reducing our carbon footprint, and optimizing our waste management.
These efforts reflect our commitment to minimizing our environmental impact from our business processes to our products.
RESPONSIBLE WOOL STANDARD (RWS)
With consumers becoming more aware of the origins of wool, brands and retailers are also expecting ethical and sustainable practices from wool suppliers. To meet these expectations, Serianno has successfully obtained the Responsible Wool Standard (RWS) certification. RWS is a voluntary program that helps sheep farmers meet consistent animal welfare and land management standards. This certification plays a key role in reinforcing our responsibility to customers and the industry by emphasizing that our wool supply chain is grounded in ethical and sustainable foundations.
THE ORGANIC CONTENT STANDARD (OCS)
At Serianno, we have successfully obtained the Organic Content Standard (OCS) certification for each of our non-food products that contain 95–100% organic material. This certification identifies the presence and amount of organic material in our products. By tracking the entire process from raw material to final product, we guarantee that our products fully comply with organic standards. This certification underscores our commitment to environmental and sustainable production principles and reflects our dedication to providing customers with high-quality organic products.