At Serianno, we’ve been shaping fashion for over a quarter-century with a dedication to superior quality and refined luxury. We crowned this legacy by launching our new season collection in Cyprus with a record-breaking turnout. We shared the excitement of our trend-leading designs — rich in timeless fashion elements — with 120 valued customers and their families.
Throughout a vibrant and productive week, we hosted guests from 12 different countries, including Russia, Ukraine, Lithuania, Latvia, Moldova, Morocco, and the United States. We presented our latest collection, listened to feedback, gathered suggestions, and enjoyed meaningful conversations. Now, we’re inviting you behind the scenes of Serianno’s latest offering, designed to bring luxury and elegance to your wardrobe.
The Serianno Spirit: Quality, Elegance, and Timeless Design
Fashion isn’t just about choosing clothes — it’s about expressing identity, embracing individuality, and enjoying every moment. At Serianno, we weave this philosophy into every thread. Each launch marks a pivotal moment on our journey. After wrapping up another successful season, we share the hope and excitement of the new collection with you.
Fifth Anniversary Pride: An International Fashion Gathering in Cyprus
Each summer, our launch events mark a highlight on our calendar — and this year, we took that excitement beyond borders to the “Baby Homeland” of Cyprus. Our fifth Fall/Winter season launch unfolded in an international setting with a record-breaking number of participants. This year’s host: Limak Cyprus Deluxe Hotel.
A Success Story Crowned with Records
Our previous four launches were held in the heavenly corner of Muğla — Bodrum — at the stunning Titanic Deluxe Hotel, where we celebrated the unveiling with around 90–100 of our esteemed partners.
But this year’s event went far beyond just a change of location. The ever-growing Serianno family set a new record in both participant numbers and international representation. We’re proud of this achievement and eager to dream together about the next collections with our expanding community.
A Global Fashion Gathering with 120 Guests from 12 Countries
This year, we hosted 120 select guests and their families from 12 countries, including Russia, Ukraine, Lithuania, Latvia, Moldova, Morocco, and the USA. Our expansive 1160-square-meter conference hall provided the stage for the unveiling of the new Serianno Fall/Winter Collection. We listened to insightful feedback from fashion-savvy guests from diverse regions. We thank every guest who contributed to enriching our vision during this productive experience.
The Spotlight Shines: Serianno Fall/Winter 2025 Collection
The stars of the event were two carefully curated collections: our beloved classic Serianno and our premium line, Serianno Exclusive Collection.
Serianno Fall/Winter 2025 Collection
Serianno remains the go-to for those who understand that elegance lies in the details, with flawless tailoring, premium fabrics, and sophisticated designs. In the 2025 Fall/Winter Collection, you’ll witness the harmony of expert craftsmanship and natural textures.
From dresses to sweaters, from trousers to skirts — our diverse winter collection offers minimalist elegance through thoughtfully designed pieces. Midi skirts — this year’s trend — grace the silhouette, while regular-fit tops bring an air of poise, keeping you warm in cooler seasons. Embracing effortless and timeless style, the collection focuses on soft, natural tones. Fabrics with a return-to-nature aesthetic elevate everyday looks to refined ensembles.
This season, attention turns to the shoulders: high necklines, asymmetrical elements, and layered fabrics bring warmth and dimension. Thick coats, long cardigans, and bohemian styles elevated with accessories are set to lead the trend charts.
Serianno Exclusive Collection Fall/Winter 2025
A creative fusion of Milan and London’s fashion scenes, Serianno Exclusive Collection redefines European elegance with refined textiles and visionary designs. This year, to our existing collaboration with a prestigious London-based design office, we added a new partner from Milan — the fashion capital of the world. This global alliance adds a universal aesthetic, elevated vision, and unique creativity to the collection.
Luxury Yarns and On-Trend Designs in Serianno Exclusive Collection
Each piece in the Serianno Exclusive Collection bears a signature of excellence — not only in its modern, forward-thinking design but also in its top-tier materials. Representing the peak of material quality, these garments are crafted from cashmere, cashmere-wool blends, and pure wool yarns.
Natural and luxurious yarns meet meticulous craftsmanship to bring these elegant garments to life. The fabrics gently touch the skin and keep you warm without adding bulk, offering user-friendly comfort that’s perfect for your winter wardrobe. Key pieces that received high praise during the launch are sure to become cherished additions to your closet.
Highlights of the New Season at Serianno
Thanks to the valuable feedback from our guests, the Serianno Exclusive collections are now ready to meet you. The 2025 winter fashion season will stand out with designs that blend elegance, comfort, and luxury.
Signature luxurious textures return this Fall/Winter 2025 season. Cashmere knits and wool sweaters will keep you stylish and warm throughout the cold months. Sophisticated cuts complete each piece, giving way to graceful silhouettes. From body-contouring designs to trend-focused regular fits, dignified trouser models and elegant dresses await in your wardrobe.
You’ll find traces of Milan’s bold modernity and London’s timeless classics within the designs. The color palette of both collections spans from earthy fall tones to the deep, noble hues of winter.
Both collections continue to offer timeless quality worth investing in. At Serianno, we turn a blind eye to “fast fashion” and present you with timeless pieces that you’ll wear and love for years to come. Each cardigan, sweater, or dress in our 2025 winter collection is a long-term investment in your style.
FAQs About the Serianno Fall/Winter 2025 and Serianno Exclusive Collection
1. When will the Serianno Fall/Winter 2025 collection be available for purchase?
Our new season collection will be available right after the summer season. You can find the products at Serianno.com as well as in our six stores in Turkey and two in Russia. Stay tuned for updates by following us on social media accounts!
2. What makes the Serianno Exclusive Collection different from the main line?
Serianno Exclusive Collection updates Serianno’s signature quality with an elite touch, featuring collaborations with design offices in London and Milan — fashion capitals of the world. Using luxurious materials like 100% cashmere, each item is produced in limited quantities. The collection combines sophisticated cuts and luxe details, elevating the timeless Serianno style to the pinnacle of premium fashion.
3. Where do you source your cashmere and wool fabrics from?
We source our cashmere and wool yarns from producers who uphold sustainability and ethical production standards. These 100% natural and precious materials come from some of the world’s most reputable suppliers and are certified with internationally recognized quality standards.
4. Will Serianno continue to host international events like the Cyprus Launch?
Absolutely. At Serianno, we place great importance on connecting with our global vision through our guests and business partners. We aim to continue and grow this tradition year after year. Watching the Serianno family expand continues to inspire and excite us.